While shopping online for the first time to find both syrup and peanut butter, I came across this brand called Nick: The Easy Rider. Not until these products came to my home, did I realize the rest of the labeling. It says Easy Rider: The American Way of Life and has a guy on a motorcycle.
I laughed out loud when I saw this. Now Nick, my husband, loves the movie Easy Rider with Dennis Hopper and Jack Nicholson that came out in the 70's. Who would have thought that I would have to come to Switzerland to see this movie being used to market peanut butter and syrup. Not to mention that the syrup costs 12 francs a bottle.